There are unlimited YouTube videos, LinkedIn carousels and how‑to guides where you can sit back, relax, and maybe take some notes. That's not where learning happens.

Learning is about what you do and what you try to do. We built AlphaForge because the skills that make someone great at GTM Engineering — systems thinking, business judgment, technical creativity — can't be absorbed passively. They have to be practiced. Questioned. Shipped.

What we try to do is help people learn to think like a GTM engineer: to build real systems, make better decisions about architecture, and develop the instincts no tutorial can teach.

AlphaForge is a 4‑week virtual program with coaching and feedback on every project. You'll be in live Zoom sessions with a small learning group of 2–3 other students three times a week — building, brainstorming, pushing each other.

It's not just building Clay tables. It's 12 projects in 4 weeks, each one designed to stretch a different part of your GTM thinking. You'll take feedback and turn it into something you can ship. Then ship it. Then do it again.

Each week we invite a working GTM Engineer or GTME hiring manager to speak directly with the cohort — not a panel, not a recording. A real conversation where you can ask anything. Past guests include:

AlphaForge is for people with backgrounds in operations, software engineering, solutions engineering and sales who want to learn to build. People who don't need a piece of paper to prove they're capable. People who want to make an impact and build revenue systems that actually work.

Whether you're coming from RevOps, strategy or a closing role, what matters is your willingness to push yourself and ship real work. We're accepting 50 participants for the June cohort.

All accepted participants receive 60 days of Clay Growth plan access. Everything you need to complete the projects is included. You'll also have a dedicated Slack channel for peer support, async questions, and feedback throughout the program.